Social Media: How to Make It Work for You

When you hear the term social media, what do you think? Due to the word “media”, many people think of “news media” or “social news”. This is understandable because this word has always been tied to the news. And believe me, you are not alone. This is because social news is social media, but there are also many other ways. Well then, what exactly are social media and how can they benefit you?

Social media means relating and interacting with others by creating, sharing and exchanging thoughts and ideas through comments, posting photos and / or videos. On these sites, you can socialize with others while sliding your business link from time to time. Is there nothing wrong with some friendly advertising? So where are these social media sites? Well, I can almost guarantee that you have been using one or more for some time. Below is a description and examples of some of these sites:

Social networks: This type of site connects people posting their lives and what they are doing. You can post about your business and share a link. This helps drive traffic to your site, especially when other people share your business link with friends. Create a profile add friends and post status updates. Interacting with others involves commenting on their status, playing games, and joining with other groups you create. (Examples: Facebook, Hi5, Last.FM).

Social Bookmarking: This concept allows users to save bookmarks online, not just on their computers. This opened the door for companies to advertise by posting their links on the site. Some disapprove of this by saying their spam, others still allow it. How it works? Register an account, bookmark your own site, and start browsing and bookmarking sites tagged by others. In turn, they can click on your links to see them. Having your business website is the key. (Examples:, Simpy, Blinklist).

Social photo and video sharing: Create an account, upload photos and / or videos, and share with friends and family. Depending on your type of business, or even if you don’t have one, these sites may catch your eye. Linking other social media sites to get people to view them is helpful. (Examples: YouTube, Flickr).

Social news: A collection of articles written by people like you. Interact with others on the site by commenting and voting on published articles. If you’re a writer, these sites are a good place to get your work noticed. (Examples: Digg, Redditt, Propeller).

Social blogs: Blogs that allow viewers comments and / or discussions about the blog itself. (Examples: Blogger, Tumblr, WordPress).

Social media can help your business, so register and advertise as many as possible. Keep in mind that any webpage that allows interaction with others and publishing on the page itself falls under the social media category. Therefore, do not limit yourself to the above sites.

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