Blogs

A blog is a type of diary that is posted on the Internet. The term comes from the fusion of the two words from the web and the log and the creation of the fused word from a blog. So this is a log of things that are kept on a website rather than on paper. Companies have started using the blog to familiarize consumers with the products and services offered by the company. Each blog post will tell the customer something new about the products in an attempt to sell them merchandise. The company will also place links within the blog that will lead the consumer to a website where they can make the purchase.

Social networks

Social networking software is best known in this form. These are the user-centric locations. The consumer and the company will build a social network through the other people who subscribe to the site. They will be able to add all these users to their social circle and share the content they post. Content posted by companies on these sites is geared toward brand awareness. There are many deals and coupons offered on these sites.

Professional Networks

This social networking software is similar to social networking. Businesses and professionals using these types of websites are there to connect with other professionals who are in the same industry. They can add these people to their social circles and make new connections with business professionals. Companies also use these sites to promote the brand and partner with organizations that have complementary services and products to offer.

Social news

Social networking software in this category aims to spread the latest news published on the Internet. Links are posted on these sites to a variety of new story articles. From there, users will read the posts and vote for your favorite news article of the day. This can help the company promote the brand when news posted on the site is voted as a favorite on a social news site. These sites can also help the company gain brand reputation and stability if a link to the company site is placed on the site multiple times.